Make it more than an event.
Make it full of wonder.
These are great examples of strategy and/or experiential marketing tactics at work. Our expertise played a role in not only the overall success of the event, but how customers experienced the brand.
The challenge? Paper isn’t the most exciting thing to talk about when the competition at a trade show is pretty intense and distracting. The solution? Change the conversation.
Still riding the wave of the success of the prior year’s How Design Live show, MeadWestvaco knew they had to knock this show out of the park. Enter, a “tagging artist”.
When a DC-based company was looking to relocate to Richmond, they needed to introduce employees to the region to allow them to “test the waters” and see if RVA was a good fit.