The RVA Experience
When a DC-based company was looking to relocate a segment of their business to Richmond, they needed to introduce employees to the region to allow them to “test the waters” and see if RVA was a good fit to make the transition.
Given Richmond was a new city for them, the internal team did not know much about the area to be able to plan an event for the employees to really get a sense of everything the city had to offer.
We were asked to create a 2 day, 1 night RVA experience for the employees to accomplish 3 goals:
- Excite them about the Richmond area
- Educate the attendees on all neighborhoods and regions of Richmond
- Experience as much of RVA as possible in the time we had
This was a really fun project! We love Richmond and were thrilled to brag about it to a new set of potential residents. It was important that we showed off the city, but yet kept the company’s brand and culture a priority in the experience. We created an experience that rivaled no other and allowed the employees to learn, enjoy and experience Richmond in all its glory.
From a panel discussion lunch with various RVA’ers to an RVA Real Estate 101 and then choices of cool group activities, the attendees got a good dose of Richmond and were sent off with a delicious treat for their ride back.
Feedback from the attendees was incredibly positive and we had a ball both planning and directing the experience!